Who We Are

Principal

Stephanie Beckman is a 20-year veteran of consumer Direct Response advertising with expertise ranging from new product introductions…to direct product sales…to hybrid retail and branding…to long-standing lead generation campaigns.

Stephanie gained experience in her roles as Director of Short Form at Mercury Media, VP Account Director at Initiative/ID Media, Director of Direct Response at Focus Media and VP Client Services at Inter/Media managing multi-media advertising for DR industry leaders such as AT&T Broadband, Alaska Travel Industry, Bally Total Fitness, Cheap Tickets, Law Offices of Larry H. Parker, Nintendo, MGM/UA, Park Place Entertainment, Rug Doctor, Sears, Smart Inventions, Tactica International, 21st Century Insurance, United Healthcare, Western Dental Services and Ross Perot’s United We Stand America.

Ms. Beckman is active in the Direct Response business community serving on the Direct Marketing Association’s Broadcast Council, the Membership and Television Committees of the Electronic Retailing Association, contributing editorial to Electronic Retailer, Response Magazine, DM News and has been an invited speaker for the ERA, DMA, UCLA Extension and the American Association of Political Consultants (aired on C-Span).  In 1999, she received the ERA “Best Infomercial to Drive Retail Sales Campaign” award.

Stephanie also serves as a judge for the Edison Awards – the most reputable new product evaluation organization based on the philosophies and success of Thomas Edison.

In addition to servicing the advertising needs of her direct response clients, Stephanie is responsible for creating three advertising co-ops: personal injury legal services, video game software licensees (on behalf of Electronic Gaming Monthly magazine) and the LA Cable Co-Op (Los Angeles MSO cable operators).

For the past 12 years, Stephanie has been a member of the Board of Directors of the Ballona Wetlands Land Trust (an environmental organization focused on protection, restoration and conservation of California coastal wetlands) spearheading fundraising efforts that produce thousands of much needed donations.

“Stephanie Beckman is a consummate DRTV professional.  She excels because she is focused, savvy, experienced and knows the trenches–where success is achieved!”

Elliott Segal
GUTHY-RENKER