How We Do It

Direct Response is a specialty and it’s certainly special to us.  We’ll apply every strategy, tactic, technique and resource available to make sure you achieve your goals and get the best response possible.

We work as an inside member and leader of your team…using our decades of experience, successfully managing campaigns for the nation’s leading direct response advertisers to your advantage .

As a matter of procedure, Response ADvantage negotiates on behalf of our client’s for the lowest possible rates for all media, production, operations, design and printing based on reputation and favorable relationships.

Our process begins early with quantification of financials, evaluation of product offer and pricing, negotiation and set up of operations, creative positioning and determining the right media to test.

•  Strategic planning

  • Development of campaign goals and objectives (direct and retail sales / profit)
  • Financial feasibility evaluation (offer configuration, product pricing, P & L)
  • Target demographic, competitive, consumer and competitive analysis
  • Product development, selection and  lifecycle phasing
  • Budget allocation

•  Vendor sourcing

  • Introduction, negotiation and management of partner relationships

•  Creative stewardship

  • Assistance with messaging and creation of commercial & collateral materials
  • Supervision of production, duplication and trafficking
  • Coordination of legal review and approval process
  • Management of materials log and storage

•  Operational assistance

  • Supervision of telemarketing and fulfillment vendors (scripting, training)

•  Media management

  • Preparation of test strategies (test & control variables / response expectations)
  • Complete involvement in media planning, buying and results analysis

•  Backend maintenance

    • Management of continuity and database activities

•  Retail and Home Shopping

  • Secure introduction, representation and coordination

We provide you with 20+ years of experience to plan, launch and run your campaign.  You’ll be up and running a profitable program in no time!  And, we’ll leave you with the knowledge and training to carry on…on your own.  That’s the Response ADvantage.  It’s the advantage you want on your side.


Stephanie was a delight to work with on our Infomercial.  She taught us all a new way of thinking about long form media.  She helped us in everything from choosing the production company (which was a perfect fit), the call center and assisted with every bit of analysis in between.  Stephanie is very responsive to her customer’s needs and we would not have been able to do this without her!!!

Amy Clay

Jenny Craig

“Stephanie has been an excellent professional to work with.  She quickly gelled with our staff and ended up adding value where needed at an early stage.”

Klee Irwin

Irwin Naturals